Hi everyone, hope you are well on your way to organising your weddings. Today I wanted to mention - Wedding Fayres. As a top wedding photographer I gave up on attending Wedding Fayres a few years ago. Couples that I see do go to these events, but not many book the services of the people who are there. It is more of a scouting mission, or a visit to check out the venue.
Greed.
There are lots of wedding photographers out there, a small percentage are true professionals, and an even smaller percentage are master photographers, member sof either the MPA or BIPP. The wedding venues don't care how professional an exhibitor is, they are greedy and just want their money. The same goes for the glossy brochures published by the venues too. Wynyard Hall actually has a wedding photographer advertising in their magazine who has recently been found incompentent by a Middlesbrough Judge! Hence why we wont be renewing our advertising with them. How many wedding fayres have you been to where there is more than 3 particular service providers? This is just greedy venues, taking money rather than thinking about giving you a wide spread of wedding service providers. A few years ago we did a wedding fayre at Hardwick Hall - There were over 20 wedding photographers - Ridiculous. So these are the reasons we no longer exhibit at these fayres.
What do we do?
The majority of our wedding couples come to us in two main ways. We get a huge amount of enquiries from the internet and so we are expanding our online presence and adding to couples online experience. The biggest growth area is referrals. Of course we get many recommendations from previously delighted customers but now we are looking at different ways to build up these word of mouth recommendations or referrals. Being in the wedding photography business for over 27 years, we have built up fantastic relationships with other wedding related businesses. Wedding dress shops, florists, wedding venues, car hire, wedding cake makers, etc. These businesses know our reputation, have seen our work and seen us in operation at many weddings across the area. To show our faith in these people we actually reward them for recommending our services. We have simply redirected our marketing budget. The benefit to you, our clients is that should you require one of these other wedding service providers we can recommend them to you. You can be confident that they are masters of whichever service they provide - And because you approach them as a referral from us, they will usually be more open to discussing discounts. Peace of mind and saving money - how good can things be!
Thank you for reading my latest blog. If you are interested in our wedding photogarphy services check out our website at: http://www.weddingphotographerdarlington.co.uk/
Reviews at: http://maps.google.co.uk/maps/place?hl=en-GB&rlz=1T4SUNC_enGB380GB380&um=1&ie=UTF-8&q=wedding+photographer+darlington&fb=1&gl=uk&hq=wedding+photographer&hnear=Darlington&cid=16285471844134832066&ei=vztFTeTXF8T44AbHr_wR&sa=X&oi=local_result&ct=placepage-link&resnum=9&ved=0CJoBEOIJMAg
Greed.
There are lots of wedding photographers out there, a small percentage are true professionals, and an even smaller percentage are master photographers, member sof either the MPA or BIPP. The wedding venues don't care how professional an exhibitor is, they are greedy and just want their money. The same goes for the glossy brochures published by the venues too. Wynyard Hall actually has a wedding photographer advertising in their magazine who has recently been found incompentent by a Middlesbrough Judge! Hence why we wont be renewing our advertising with them. How many wedding fayres have you been to where there is more than 3 particular service providers? This is just greedy venues, taking money rather than thinking about giving you a wide spread of wedding service providers. A few years ago we did a wedding fayre at Hardwick Hall - There were over 20 wedding photographers - Ridiculous. So these are the reasons we no longer exhibit at these fayres.
What do we do?
The majority of our wedding couples come to us in two main ways. We get a huge amount of enquiries from the internet and so we are expanding our online presence and adding to couples online experience. The biggest growth area is referrals. Of course we get many recommendations from previously delighted customers but now we are looking at different ways to build up these word of mouth recommendations or referrals. Being in the wedding photography business for over 27 years, we have built up fantastic relationships with other wedding related businesses. Wedding dress shops, florists, wedding venues, car hire, wedding cake makers, etc. These businesses know our reputation, have seen our work and seen us in operation at many weddings across the area. To show our faith in these people we actually reward them for recommending our services. We have simply redirected our marketing budget. The benefit to you, our clients is that should you require one of these other wedding service providers we can recommend them to you. You can be confident that they are masters of whichever service they provide - And because you approach them as a referral from us, they will usually be more open to discussing discounts. Peace of mind and saving money - how good can things be!
Thank you for reading my latest blog. If you are interested in our wedding photogarphy services check out our website at: http://www.weddingphotographerdarlington.co.uk/
Reviews at: http://maps.google.co.uk/maps/place?hl=en-GB&rlz=1T4SUNC_enGB380GB380&um=1&ie=UTF-8&q=wedding+photographer+darlington&fb=1&gl=uk&hq=wedding+photographer&hnear=Darlington&cid=16285471844134832066&ei=vztFTeTXF8T44AbHr_wR&sa=X&oi=local_result&ct=placepage-link&resnum=9&ved=0CJoBEOIJMAg
No comments:
Post a Comment